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Quotes

5 posts

If your journey map only shows what you hope happens, it's not a map. It's a wish.

Joe Allen, Journey mapping beyond the happy path'

"The core skills of a great writer aren't going anywhere. You can't prompt your way into good judgment. That comes from experience, practice, and something you definitely can't automate: taste."

Danielle McClune, 'Just Keep Writing'

"Using plain language improves comprehension. In other words, it makes content easier to understand. Users can struggle to understand long words, technical jargon and unfamiliar terms. Complex language can cause confusion and even harm."

Australian Government Style Manual

"That's all we have, finally, the words, and they had better be the right ones."

Raymond Carver

"Being clear in your language is the fastest route to making someone else understand what you are trying to communicate. Nothing else."

Sarah Winters and Rachel Edwards, Content Design