Rachel Malic on the importance of trust online:
We can get hung up on how long a service takes to use, but a slightly
longer journey can feel more reassuring for users, and help reduce the
feeling of urgency that fraudsters try to create.
I think it's worth taking this approach with your content too. For years, I would probably advocate for maximum brevity to try and make things as clear and succinct as possible. Over time, I've learnt that actually, a word or two more in a sentence can make all the difference.
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